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Lost Is Still Most Valuable Franchise

by LiRa

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Even as the show has admittedly lost a few viewers in the last couple of years, for advertisers and marketing executives, the TV series Lost, as well as Heroes, remain valuable franchises that do well in other platforms, such as marketing, online and mobile following.

A study by the Publicis Group’s Optimedia says, that shows like Lost still do well in the CPR ranking (content power rating) regardless if it was doing poorly with Nielsen’s.

Optimedia’s Director for Strategic Resources, Greg Khan, says —  It’s now about viewership and engagement on multiple platforms. We’re going to be really interested in the network’s online video strategy. We’re very interested in the cross-platform extensions for individual TV shows, which our power ratings indicate have a meaningful impact on their overall ranking.”

You can read the complete story on BrandWeek.

Focus on Mark Pelligrino

by LiRa

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Did you like how Mark Pelligrino brought Jacob to life? Back when it was announced last March that he will be playing the role of Jacob, a lot were psyched about it. Did he fit the role to a T?

Mark Pelligrino has been in the acting business since the 80’s but with today’s TV audience, he is most credited for his role as Paul on the Showtime series, “Dexter”. His other TV appearances also include “Chuck” and “Prison Break”.

I guess we will be hearing more about him in the coming months as his character Jacob should be more present in the sixth and final season of the series, as we have seen…he is the key to everything in this story.

It’s getting really exciting, huh?

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Evangeline Lilly is new face of L’Oreal

by LiRa

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Lost beauty, Evangeline Lilly is joining Slumdog Millionaire’s Freida Pinto and Zack and Miri’s Elizabeth Banks as the newest face ofr L’Oreal Paris.

Says L’Oreal President, Jean-Jacques Lebel — "On the eve of the Cannes Festival, to which I want to reiterate our attachment, L’Oreal Paris is delighted that these great stars of world cinema have agreed to represent our brand"

Lost Character Cheat Sheet: Where are they now?

by LiRa

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All these switching back and forth in time has probably confused you as to where each and every character are in the continuum. USA Today has therefore provided us a cheat sheet, so that we don’t forget where they are stuck, when Lost returns for its sixth season in nine months…

Follow this after the cut…

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Spoiler sports: Producers use deception to keep surprises coming on ‘Lost’

by LiRa

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Most Lost fans who follow interviews and news article about their favorite show,  know that even the actors themselves do not have any idea how the show ends. For Season 5, here’s an interesting account to how Cuse and Lindelof, producers of Lost, was able to fool their actors when shooting the final sequences of the season, in the hopes of keeping the ending a mystery…

If you think “Lost” is mind-bending to watch, try making it.

As the anticipation about tonight’s season five finale crests (Will Jack nuke the island? Will Kate steal Sawyer from Juliet? Will Hurley’s “The Empire Strikes Back” script see the light of day?), executive producer Carlton Cuse is hoping to keep the spoilers to a minimum.

For years, Harvard grad Cuse and partner Damon Lindelof have been engaging in all sorts of subterfuge to keep would be-spoilers from outing the hallmark twists.

“We write fake scenes for actors that audition for us and create fake call sheets about who is shooting with whom in what scene,” Cuse said from his Los Angeles office. “Last season, we shot three different actors in Locke’s coffin. We shot Josh Holloway and we shot Desmond to keep people guessing.”

This year, Cuse and crew employed similar tactics for the coda. Of course, Cuse won’t leak his tricks lest they, well, leak.

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Buy More Lost Videos, Save More

by LiRa

Amazon is offering huge discounts on Lost DVD and Blu Ray sets if you buy more than one set.

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  • Buy any two seasons of Lost on Blu-ray and save $20 off your total purchase at checkout.
  • Buy any three seasons of Lost on Blu-ray and save $30 off your total purchase at checkout.
  • Buy all four seasons of Lost on Blu-ray and save $40 off your total purchase at checkout.

Use the codes: LOSTBLUS on check out.

Check for limitations and restrictions, if applicable.

Shocking Season 5 Ending, Michael Emerson Dishes Out

by LiRa

Michael Emerson shares a few spoilers on the finale we are about to see today in this video from AP. The video contains some scenes and spoilers.

Michael Emerson Interview: AV Club

by LiRa

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The A.V. Club: Darth Vader and the Joker were two of the bigger names that Entertainment Weekly’s readers put higher on the villains list than your character. Do you want to talk any shit about Darth Vader?

Michael Emerson: [Laughs.] He’s a great force of darkness, I guess, but how much acting goes on behind a plastic head? I’m not sure about it. [Laughs.] It seems like his costume does more work for him than mine does for me. I should get handicap points, I think.

AVC: Your character isn’t necessarily a straight-up villain; he’s sometimes portrayed as having the best of intentions. Why do you think Benjamin Linus has been so easily labeled as a villain?

ME: I don’t know. I’m happy to live with it, but I think it’s interesting that I make these best-villain lists when it’s not even clear that I am a bad guy. I think it’s something in the playing of the part. I think it worries people when they can’t get a handle on a character. I tend to play him kind of ambiguously. There is a sinister quality to him, but I think the verdict is still out about what his position is on the scale of good and evil. To a large extent, people’s interest in the character is the mystery of the character.

AVC: Because there are no clear-cut heroes and villains, it’s interesting to watch people discuss the show and say, “Obviously this person is good and this person is evil.” In the end, Hurley will probably wind up being the major villain, because nobody will see it coming.

ME: [Laughs.] Yeah, because that’ll come out of left field. That would be the last thing anyone was expecting. I’m going to make a broad statement here and say that I think people respond to villains because people in general are more villainous than heroic. I think it speaks to the human condition. I think we all secretly understand that we have our sins and our dark thoughts, but we put a face on it for the world. When we see villains played, we sort of perk up. We go, “How’s he doing?” [Laughs.]

AVC: When it comes to what’s going to happen next on the show, the cast is largely kept in the dark, getting scripts just before shooting begins. At what point did you realize that Benjamin Linus was going to be an integral part of the story?

ME: That really dawned on me gradually. As you know, I was originally engaged to be a guest player, to do a few episodes and go away, so I wasn’t thinking in terms of staying in Hawaii. The scenes I was in in the early going, when I was Henry Gale, they had a kind of ambiguity about them. There was a mystery in there, and no one could really figure it out. I remember one day, a director came to me—I had a line, Sayid was waving a gun in my face saying, “Tell us who your leader is,” and I said, “If I tell you, he’ll kill me,” and the director came and said, “That’s good. Let’s take it again, and this time, act as if the leader is the scariest person on Earth.” And I said, “Okay, I can do that, but what if the leader is me?” And he blinked at me a couple of times and said, “I can’t discuss that.” [Laughs.] And that was it. From then on, I thought, “Oh, I see. This could turn into something.” I’m like a slower factor on those kinds of issues; if even I can see that that’s a possibility, then it must be in there somewhere. And as it turns out, it was true. It was a great development.

AVC: Tell the truth, you were getting online and posting anonymously, “Who is this Ben Linus guy? He’s great! They should give him more screen time.”

ME: I wish I had the savvy to do that. I don’t go online much, and of course I don’t even have the sense to have an e-mail name that isn’t my own name, so I can never do any of that stuff anonymously. I’m hopeless.

The complete interview is here.

Lost Season 4 Soundtrack Now Out

by LiRa

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The soundtrack to the fourth season of Lost is already up for grabs and was just released today. As usual, the soundtrack features music and songs from Michael Giacchino. You can order one at Amazon.

Matthew Fox on Ellen

by LiRa

Matthew Fox graced Ellen’s talks show today and discussed our favorite mind-boggling series…what else? He also talked about flying (he’s studying to get his pilot license).

Michael Emerson Interview: TV Guide

by LiRa

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TVGuide.com: Might Ben and Richard try to stage a coup to overthrow Locke?
Emerson: Ben and Richard have always seemed to me to have a somewhat fraught and edgy relationship. I don’t think Ben is in a position right now to make aggressive alliances with anybody. Ben is doing well at this point to put one foot in front of the other.

TVGuide.com: Ben is asked to make a sacrifice in the season finale. What can you tease about that?
Emerson: Ben has sacrificed his leadership and authority [to Locke], but he’s also going to be asked to serve someone else’s interests, not his own.

TVGuide.com: In your mind, if Jack were to detonate Jughead and thus keep 815 from crashing, what then? What moment immediately follows that instant? Do we cut to a plane full of mild-mannered people?
Emerson: I think it cannot be that simple, if that were a thing that happened. We’re wrestling with these ideas of what can be changed with time travel and what cannot be changed. I don’t thing a thing lived can be unlived. In one of the recent episodes, someone alluded to the idea that whether it’s past, present or future, it is your life in the order it happens to you. I don’t think anything done can be undone. This is an issue the writers and we the actors are wrestling with, and I don’t have a good answer. Jack seems to be saying that he can erase the events of the last five seasons … but I think that’s unlikely.

TVGuide.com: Will you be back next season?
Emerson: Well, nothing that happens in the finale suggested to me that Ben’s work was done. But like everyone else, he is vulnerable to accidents … or injury. I’m hopeful that I will be among the actors who appear in Episode 601, but nothing is written in stone at Lost.

The complete interview is here.

Lost Tidbit: Universities make their mark on big, small screens

by LiRa

An interesting story from the SFGate and the University of Michigan “graduates” of the Dharma Initiative…

images Many know of the University of Michigan through its famous alumni — Madonna, Gerald Ford, Arthur Miller. And … Gregory House, and Gerald and Karen DeGroot. The first three names are really well-known in the fields of public policy, music and theater. The last three aren’t real at all.

House, the lead character on the Fox medical drama of the same name, is a Michigan medical school graduate, and the DeGroots are Michigan doctoral candidates who founded the mysterious Dharma Initiative at the center of the ABC serial "Lost."

Such tie-ins allow TV and film productions to be more authentic while at the same time providing universities with free advertising and the chance to up their coolness quotient. "It’s fun for everyone — alumni and students — to see their university pop up in film," said Lee Doyle, who heads up the University of Michigan’s film office. And while that may be, it sometimes can be serious business for Doyle and others who hold the equivalent job at major universities. They have their school’s reputation to consider in weighing whether to allow it to be associated with a TV show or movie.

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GETTING LOST: Team Darlton speaks! Plus: How did Hurley know about flight 316?

by LiRa

This was from last week’s TV Guide Getting Lost series:

 

Matthew Fox on Letterman

by LiRa

The Lost actor appeared on David Letterman’s talk show last week to talk about the show’s 100th episode. The interview is pretty much tame and least bit funny.

 

Fringe Gets a Second Season

by LiRa

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Variety reports that the JJ Abrams thriller, Fringe, is getting a renewal for the second season. Details follow after the cut.

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About Watching Lost

LOST - a television show that fascinates and captivates fans week after week. No show has ever prompted me to discuss it, theorize about it, question it, obsess over it, and write about it until now. That's what this site, Watching Lost, is all about. If you're like me and love LOST, then this is the place for you. Every weekday, I will bring you news, theories, spoilers, recaps, and general discussions about the show, the characters, and the actors. I am by no means a Lost expert, but I love the show, and I love trying to figure out what the heck is going on! We're all in this together, so please use the comment sections to keep discussions alive. Remember, live together, die alone. Enjoy!

Watching Lost Author(s)
    » LiRa

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