Lost’s Lindelof Talks Marketing Watchmen for Geeks, Others
Thursday, March 12th, 2009Lost’s Damon Lindelof is apparently a big Watchmen fan and discusses with the Observer the marketing strategies to sell a very complicated story like it to the viewing public, much like how it is with Lost —-
Damon Lindelof, executive producer and co-creator of ABC’s Lost, had a recent conversation with his personal trainer about Watchmen, Zack Snyder’s film adaptation of the much-beloved (and complicated!) 1986 original comic-book series that will be released in theaters tomorrow. “Have you heard of this Watchmen thing? What is it?” his trainer asked. “Little does he know, I’ve read it like nine times and am obsessed with it,” Mr. Lindelof told The Observer in a phone interview from his California office.
He was discussing the difficulty of marketing Watchmen, which he has loved since he first read it at the comic geek’s coming-of-age sweet spot: age 13. “You try to explain Watchmen to people and you say, ‘O.K., it’s 1985 and Nixon is still president’ and that’s when they just shut off—their eyes glaze over,” he said.
Mr. Lindelof also said that studios haven’t completely “cracked” the balance between catering to the fanboys and the “uninitiated.” Warner Bros. seemed to struggle with that for their Watchmen campaign, considering the centerpiece site: TheNewFrontiersman.net.
“The people who are most into the movie or going to be playing these games, are already buying tickets,” he explained.
Mr. Lindelof said he hasn’t played with too many of Watchmen’s online marketing materials. He saw a couple videos, including the news report on Dr. Manhattan and a government public service announcement about the Keene Act. “Also, a kind of 6-bit old school Nintendo game where you get to be Silk Spectre or Nite Owl and go around punching people,” he said. “If there was something to unlock I was unsuccessful in unlocking it.”
“If you’re gonna ask people to take the time and energy to seek it out, there needs to be a reward,” he said.
The complete interview is found here: Source
