Lost Is Still Most Valuable Franchise
Even as the show has admittedly lost a few viewers in the last couple of years, for advertisers and marketing executives, the TV series Lost, as well as Heroes, remain valuable franchises that do well in other platforms, such as marketing, online and mobile following.
A study by the Publicis Group’s Optimedia says, that shows like Lost still do well in the CPR ranking (content power rating) regardless if it was doing poorly with Nielsen’s.
Optimedia’s Director for Strategic Resources, Greg Khan, says — It’s now about viewership and engagement on multiple platforms. We’re going to be really interested in the network’s online video strategy. We’re very interested in the cross-platform extensions for individual TV shows, which our power ratings indicate have a meaningful impact on their overall ranking.”
You can read the complete story on BrandWeek.

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