Lost Recruits at Comic Con
Don’t be surprised to find some people bringing their resumes with them when you attend the ComicCon next weekend. It is all part of the Lost hysteria and fans are actually encouraged to participate in what is a recruitment process by Octagon Global Recruiting. Earlier, ads for this ran during the Season 4 of the show last May. Immediately after seeing the advertisement, many fans did check the website and decided to register.
Per Variety:
Fans who registered their email addresses at the Octagon website received an email last month touting the faux firm’s upcoming Comic-Con appearance.
Michael Benson, exec VP of ABC Marketing, says the campaign is aimed at keeping current fans interested until the show’s February return, and to catch the eye of people who hadn’t watched before. “We were trying to play it like it was real and not break that fourth wall,” Benson says.
While Benson is keeping mum about what will be revealed at Comic-Con, the Octagon email did have an intriguing bonus hook: It was cc’d to a Mr. Hans Van Eeghen, who may or may not have something to do with the ever-broadening “Lost” universe.
Photo from ComicConLive


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